Have you seen this commercial? A blue clad Shaq walks towards some new Buick that actually looks like something a regular person (Shaq is not regular in any sense of the word) would drive. Subtitles identify Shaq as a size… Read More ›
Month: April 2012
Marketing Es Arte: How to Improve Yours
Yesterday I had the pleasure of attending The Art of Marketing conference in downtown Chicago. The audience witnessed some real talent, numerous business insights, and an all-around kick in the tail regarding marketing and (un)common sense. Below were a… Read More ›
Who’s Got Yer Back?
OSHA reports back injuries are the #2 most common reason for missing work. Number 1? The common cold. As for the number of people injuring their back while sneezing… due to the common cold? I have no… Read More ›
“Why Don’t They Just Learn English?”
Being largely in the business of teaching English-speaking males in the construction industry how to speak Spanish, this question comes up frequently. The scene usually goes something like this: I am introduced by an Executive to a team… Read More ›
Ozzie, Fidel & “Comparison Shopping on Atrocities.”
Ozzie Guillén, former Chicago White Sox shortstop & manager, and current most-hated man in Miami, has been saying dumb things for a long time. Being from Chicago where Ozzie managed from 2004 to 2011, we saw his shenanigans… Read More ›
The Feminine Side of Safety
Walking into Panera this morning, I took a moment to watch some asphalt removal en proceso. The guy was bent over, sawing a surprisingly geometrically precise rhombus in the parking lot. Smoke, dust and debris were billowing up… Read More ›
Are You There Dios? It’s me… Donny Rufero.
RUFERO (rooh-FAY-roh) roofer Donny the Roofer was old-school. He was in his sixties, with “durn-near five decades working on jobs just like this.” He was once probably 5’ 10” but after a lifetime of roofing, he was closer to… Read More ›
What Do Bo Jackson and Safety Have in Common?
Vincent Edward Jackson, better known as “Bo,” was an athletic freak of nature. He was the first athlete to be honored as an All-Star in 2 sports. He also did some other stuff: He won the Heisman Trophy. He was… Read More ›
The Red Angle 